Danone Augmented reality (test)

Objectives: • Developing an augmented reality application that creates a unique brand experience; • Implementing a voting system whereby consumers can choose their favorite flavor; • Real-time display on the screen the result of votes; Concept: When the consumer gets in front of the screen the two protagonists of the video spot appear beside him. They introduce the new flavors: "Cremosso mint chocolate kiss" and " Cremosso caramel kiss", accompanied by the message "Release the seductive taste." In the next stage, the consumer could choose using a voting system their preferred flavor. The screen was divided into two interactive areas. Each interactive area was signaled both on screen and through two stickers mounted on the floor. Statistics: The application displayed the voting results on real-time .At the end of the campaign we have provided statistics.

Objectives:
• Developing an augmented reality application that creates a unique brand experience;
• Implementing a voting system whereby consumers can choose their favorite flavor;
• Real-time display on the screen the result of votes;
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